SEO
Done-For-YouSearch Engine Optimisation
Technical foundations, content and site structure. Built to rank you for the searches that end in an enquiry.
Get recommended by Google and AI. Win more customers.
Stay ahead of your competitors wherever your customers search.
- The Hoxton
- Cove Clinic
- Van Peake
- London Embroidery
- UK Site Painters
Your next customer is searching across these platforms
- ChatGPT
- Gemini
- Perplexity
- Claude
Each one is answering questions about your industry today. We make sure your name is in the answer.
What We Do
Search agency services that we take pride in
- AIO
AI Optimisation
Visibility in the answers themselves. Getting your business named when ChatGPT, Gemini and AI Overviews respond to questions in your sector.
- Audits
Search Visibility Audits
A full picture of where you stand across Google, Maps and AI answers. What is working, what is not, and what to do first.
- CRO
Conversion Rate Optimisation
Landing pages, forms and calls to action, tested and improved. More of the traffic you already have turns into revenue.
- Authority
Digital PR
Coverage and links from the sources Google and AI use to respond to searches. The signals that decide whether you get recommended.
The businesses we work with
Considered purchases with long decision windows. Buyers compare, ask around, and go with the business that keeps appearing.
What that looks like in practice
Van Peake, high-end construction and interior design in London. No appearances on page one of Google when work began. First three months:
- 16×
- return on investment from sales directly attributed to search
- 679%
- more appearances in Google’s AI answers
- 14
- positions on page one of Google for buying-intent searches
- 5
- of those in the top three positions on Google
What our clients say
We commissioned Kestrel to perform some specialised SEO work. They ensured market-specific research beforehand and then presented, on-time, a thorough set of both data and follow-up advice. As understanding SEO results can be esoteric it was very helpful that they also provided a second, brief, simple-to-follow set of improvement advice. The meeting to walk-through their findings was helpful too. Would call upon again.
General ManagerThe Hoxton Southwark
We'd been through a number of other SEO agencies before Kestrel and I'm glad I found them. Told me plainly what needed doing, why, and then got on with it without me having to chase. We have a noticeable amount of new customers who say they found us on Google, or through ChatGPT, which never used to happen. Happy to recommend them.
Gina GarnettCove Clinic
How We Work
What happens when you choose Kestrel as your search agency
Step 1: Audit and assessment
Every engagement starts here. You get the searches your customers are making, where you appear against your competitors, and what is holding the site back, ranked in the order it should be fixed. Nothing is guesswork. Every recommendation is backed by the data behind it.
Step 2: Implementation
The work runs month to month across content, technical and authority. We do not recycle the same roadmap across every client. Your strategy is built from what the audit found in your business and your market, and focused on increasing revenue.
Step 3: Reporting and return on investment
Every month you will know exactly what was done, what moved and what it brought in. Rankings, enquiries and revenue reported together, with the return on investment set out in black and white.
Questions we get asked
Straight answers to the things people ask before they get in touch.
Get in touch for a free audit
Tell us a little about your business. We come back within one working day with what the audit will cover and when you will have it. There are no expectations or strings attached with a complimentary audit.