Privacy policy

Last updated: 10 January 2026

This Privacy Notice for Avarra Solutions LTD, trading as Kestrel ("we", "us", or "our") describes how and why we collect, store, use, and share ("process") your personal information when you use our services ("Services"), such as when you:

Visit our website at kestrelco.co.uk, or any other website of ours that links to this Privacy Notice
Engage with us in other related ways, including sales, marketing, or events, such as requesting a search visibility audit or enquiring about our SEO and AI search services

If you do not agree with our policies and practices, please do not use our Services. If you have any questions or concerns, contact us at rick@kestrelco.co.uk.

Summary of key points

What personal information do we process?: We process personal information depending on how you interact with us and the Services, the choices you make, and the features you use.
Do we process sensitive personal information?: No. We do not process sensitive personal information as defined under UK GDPR.
Do we receive information from third parties?: We may receive limited data from public databases, marketing partners, social media platforms, and other outside sources.
How do we process your information?: To provide, improve, and administer our Services, to communicate with you, to improve security, and to comply with the law.
When and with whom do we share personal information?: Only in specific circumstances and with trusted third parties, as set out in section 4.
How do we keep your information safe?: We use technical and organisational security measures appropriate to the risk.
What are your rights?: Depending on your location, you may have rights to access, correct, delete, restrict, or object to the processing of your personal information. See section 7.

1. What information do we collect?

Information you provide to us

We collect personal information that you voluntarily provide when you:

Complete the enquiry or audit request form on our website
Contact us by email or telephone
Engage with our content
Request a proposal, audit, or consultation

The types of information we may collect include:

Name
Contact details, such as email address, telephone number, business name, website, and role
Any other information you choose to provide in free-text fields, such as project details, objectives, or questions

Information collected automatically

We also collect certain information automatically when you visit our website. This may include your IP address, browser type, operating system, device identifiers, approximate location, and browsing activity such as pages viewed, time on site, and referring URLs. We use this data for analytics and performance monitoring.

2. How do we process your information?

We process your personal information to:

Deliver and manage our Services, including search visibility audits, SEO, AI search optimisation, conversion rate optimisation, and digital PR
Respond to enquiries and provide support
Monitor usage patterns and improve website functionality
Conduct analytics and performance tracking for our own business operations
Plan and improve our marketing activities and communications
Prevent fraud, abuse, or security incidents
Comply with applicable laws and regulations

3. What legal bases do we rely on?

If you are located in the UK or EU, we rely on the following legal bases under UK GDPR and the EU GDPR:

Consent. Where you have given clear consent for us to process your personal data for a specific purpose, such as non-essential cookies or marketing emails. You may withdraw consent at any time.
Performance of a contract. Where processing is necessary to deliver a service you have requested, or to take steps at your request before entering into a contract.
Legitimate interests. Where processing is necessary for our legitimate business interests, such as responding to an enquiry or improving our Services, and those interests are not overridden by your rights.
Legal obligation. Where processing is necessary for us to comply with the law.

We share your information only when necessary and proportionate, with:

Service providers who process data on our behalf, including our website host, analytics provider, email provider, and any tools used to deliver the Services
Professional advisers, such as accountants or legal advisers, where required
Legal authorities, where we are required to do so by law
A buyer or successor, in the event of a merger, acquisition, or sale of business assets

We do not sell your personal information.

5. Cookies and tracking technologies

We use cookies and similar technologies on kestrelco.co.uk.

Essential cookies are necessary for the website to function and cannot be switched off.

Analytics cookies. We use Google Analytics 4 to understand how visitors use the site, which pages they view, and how they arrive. This helps us improve the site. Google Analytics sets cookies and processes data on our behalf, and may transfer data outside the UK. You can find Google's privacy information at policies.google.com/privacy.

We also use Google Search Console to monitor how our website performs in Google Search. Search Console reports aggregated, anonymised data about search queries and does not identify individual visitors.

You can manage or block cookies through your browser settings. Blocking essential cookies may affect how the site works.

6. How long do we keep your information?

We keep your personal information only for as long as necessary for the purposes set out in this notice, unless a longer retention period is required by law. Enquiries that do not result in an engagement are ordinarily deleted within 24 months. Records relating to a client engagement are kept for as long as the engagement continues and for six years afterwards, in line with our legal and accounting obligations.

7. What are your privacy rights?

Depending on your location, you have the right to:

Access the personal information we hold about you
Ask us to correct inaccurate information
Ask us to delete your information
Restrict or object to how we process your information
Request a portable copy of information you have provided to us
Withdraw consent, where we rely on consent
Complain to a supervisory authority

To exercise any of these rights, contact us at rick@kestrelco.co.uk. If you are in the UK and are unhappy with how we have handled your information, you can complain to the Information Commissioner's Office at ico.org.uk.

8. How do we keep your information safe?

We use technical and organisational security measures appropriate to the risk, including encrypted transmission and access controls. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

9. Do we collect information from minors?

No. Our Services are directed at businesses and we do not knowingly collect data from anyone under 18. If you believe we have collected such data, contact us and we will delete it.

10. Updates to this notice

We may update this notice from time to time. The revised version will be indicated by an updated date at the top of this page.

11. How can you contact us?

Email: rick@kestrelco.co.uk
Phone: +44 7950 691646
Post: Avarra Solutions LTD (trading as Kestrel)Markenfield HallRiponHG4 3ADUnited Kingdom
Company number: 16415908